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Loonies for Literacy School FAQ

What is Loonies for Literacy?

Loonies for Literacy is a community-wide annual fundraiser to raise money for literacy projects in Calgary Board of Education schools. Similar to Toonies for Terry (but you get to keep the proceeds of your fundraising), students and staff will be encouraged to help their school fundraise by bringing in a loonie, asking family and friends to support their school, and reaching out to community supporters. For every dollar raised, community partners will provide a matching gift that will go towards supporting Calgary schools with the greatest need. For every dollar raised for your school another will go to a school in need!

Literacy projects can include:
– Books for school libraries;
– E-books or e-learning resources;
– Early learning resources;
– Decodable texts;
– If it has something to do with literacy, and your school needs it, let us know!

When is Loonies for Literacy?

Event Lead up – February – April
– From February-April, EducationMatters will be securing community sponsorships to match every dollar raised by schools during this campaign. These matching funds will be provided to Calgary schools with the greatest need. Through this, student efforts will benefit their own community and other communities across the city.

Event Launch – April 25th  
– EducationMatters will issue a press release the week of April 11th to help garner community interest for the campaign.
– Loonies for Literacy launches on April 25 after Canada Book Day (April 23rd).
Schools Fundraise April – May
– School fundraising can be built around a single day, week- or month-long school-led campaign. EducationMatters’ team will be available to provide fundraising support and advice to individual schools as needed.

Event Ends –May 31st
– Loonies for Literacy ends and we’ll announce the fundraising total.  This year Loonies for Literacy aims to fund at least $100,000 of literacy needs for students in CBE schools!

What do we need to do in order to participate in Loonies for Literacy?

We want every school to participate in a way that is meaningful to them. We will provide posters, online tools to accept online donations and tally fundraising totals, as well as printable PDFs for in-school activities such as colouring pages or design-your-own-bookmark crafts.

To participate in Loonies for Literacy you’ll need:
– A way to communicate the event to your school’s students;
– A system for collecting physical donations throughout the campaign (if your school wants to offer this).

This sounds great, how can we fundraise for our school?

Fundraising efforts for your school can look however you want – the sky is the limit! Here are some ideas to get your creative juices flowing:
– As part of a week-long fundraiser, invite students to dress up as their favourite book character and bring a loonie with them from home.

Middle School/Junior High:
– Like the Terry Fox run, encourage students to use your schools online fundraising page (created by EducationMatters) to get support from their family and community.

High School:
– Create fundraising incentives by implementing a vote to choose books purchased for your school with the funds raised from Loonies for Literacy;
– For grade twelve students, fundraise to leave a legacy for your school.

Other Guidelines:
– Use our hashtag #LooniesForLiteracy on social media to share your school’s fundraiser;
– Share info about your school’s fundraiser via your weekly newsletter;
– Involve the students and staff by encouraging them to share stories on social media (like Instagram Stories or TikTok videos about what book you love or made you fall in love with reading).

I think I set up my fundraising page wrong, what do I do?

We have a walkthrough on how to set up your page here

I accidentally registered my school twice, how do I fix this?

Reach out to Alicia via email and she will delete the duplicate account for you.

Why aren’t my Text to Donate contributions showing on my fundraising page?

Text to Donate and our Artez fundraising pages do not communicate with each other so the donations need to be added manually. The Text to Donate gifts will be added to each school’s fundraising page every Friday.

Loonies for Literacy is over, now what?

Congratulations, you’ve raised money for your school to support literacy!

EducationMatters will transfer your fundraised dollars to you as a grant before the end of the school year.

There are no formal reporting requirements for Loonies for Literacy – just share with us how you spent your loonies! You can send us an email, send a video of your students using their new resources, or give us a shout on social media by Tweeting about it and tagging @EdMattersYYC or sharing on Instagram or Facebook and tagging @EdMattersYYC. We’d love to hear how the money you raised made a difference for your school and share your success with the rest of YYC.